Owners Hilary and Nicole started this non-profit as a way to guide parents to root their identity in faith, not the crisis. This powerful and personal non-profit was designed to connect online and in-person with parents, and remove the stigma within churches in regard to the prodigal child.
Our partnership included a brand and website overhaul, complete with logo suite, custom icons, illustrations, podcast artwork and a strategic website that moves their audience to connect in-person and online. Together we created a trusting, soft, and refreshing style for their non-profit to grow.
A support system designed to wrap around the parent(s) of a teen or young adult in crisis
PURPOSE | PROJECT SCOPE
Variety of sizing, weight and custom adjustments for interest and unity
PRIMARY LOGO
SECONDARY LOGO
Serif and san serif font pairing for legibility, scalability and design
Brand mark representative of a heart style chain link
Thrive, Beloved, Freedom
COLOR PALETTE
Wheat
NEUTRAL
BASE
Honey
COMPLIMENT
SECONDARY
Emerald
DOMINANT
PRIMARY
Rust
POP
CONTRAST
Soft Moss
NEUTRAL
BASE
Eucalyptus
COMPLIMENT
TERTIARY