Elizabeth is an experienced Functional Nutritional Therapy Practitioner. Her functional wellness practice serves primarily children, women and their families with everything from gut-brain disorders to common ailments like diabetes and high blood pressure to complex and mysterious chronic health challenges.
Our partnership included a brand and website overhaul, complete with logo suite, custom animated icons, podcast artwork and a strategic website that moves her clients to work with her team. Together we created a hopeful, friendly and feminine style across her platforms.
Nutritional therapy that targets the root cause and equips your body to heal
PURPOSE | PROJECT SCOPE
BRAND MARK
SECONDARY LOGO
Quilt style pinwheel pictorial brand mark, evoking a lightweight and freeing feeling for the client experience
Different styles and weights provide variety and the slight curve of the individual letters evokes an inviting, organic and dynamic feel
HeyHey pulled out as a stand alone fun and personable brand mark option
PRIMARY LOGO
Hopeful, Thriving, Equipped
COLOR PALETTE
Strawberry
POP
CONTRAST
Peony
NEUTRAL
BASE
Ocean Blue
COMPLIMENT
SECONDARY
Navy
DOMINANT
PRIMARY
Soft Blue
NEUTRAL
BASE
Limecello
HIGHLIGHTER
SECONDARY
Emerald
HIGHLIGHTER
PRIMARY