Tori Mae Hein helps female leaders heal the story beneath their dysfunctional behavior to work with God in true freedom & purpose. She recently joined Freedom Movement to expand that mission, and our ongoing partnership continues to transition past elements.
Our intial partnership included a brand and website overhaul, complete with logo suite, custom icons, and a strategic website. Together we created a trusting, cohesiveness, and feminine style across her platforms. As Tori has umbrellaed her services we created promotional event sub marks, custom icons, and updated logos.
Helping women clarify and activate their God-given calling
PURPOSE | PROJECT SCOPE
comments off
see the creative process
PRIMARY LOGO
SECONDARY LOGO
Logo recreated to pair with the Freedom Movement branding
Custom letter adjustments to create unity in shape and interest in overall design
Secondary logo presented horizontally with the same playful elements
comments on
Cute, Personable, Reliable
ORIGINAL COLOR PALETTE
Dusty Rose
ACCENT
HIGHLIGHTER
Army Green
COMPLIMENT
SECONDARY
Burnt Yellow
DOMINANT
PRIMARY
Pearl
NEUTRAL
BASE
Dusty Blue
ACCENT
HIGHLIGHTER
Strong, Vibrant, Reliable
REVAMPED COLOR PALETTE
Berry
POP
CONTRAST
Beige
NEUTRAL
BASE
Burnt Yellow
COMPLIMENT
SECONDARY
Sage Green
DOMINANT
PRIMARY
Cream
ACCENT
HIGHLIGHTER
Mocha
ACCENT
HIGHLIGHTER
Dark Teal
COMPLIMENT
TERTIARY
BRAND SUB LOGO
SAFE WITH GOD PROMO
BRAND SUB LOGO
MARGIN FOR YOUR MISSION PROMO
“The branding she created for me felt like an extension of who I am and what I do. She was easy to work with, received feedback well, and changed things promptly. I give her number to anyone I meet who needs help on the website / branding world.”
TORI MAE HEIN
CLIENT LOVE ♡